Understand the brief.
Your audience, your offer and what needs to change. Start with your current website or a short conversation. We’ll ask for what matters.
The studio / Auckland & everywhere STRONG OPINIONS. GOOD INTENTIONS.
Good design.
With a
business brain.
The Looks Department
We make businesses look as good as the people behind them.
Branding, websites, online stores and AI implementation. From Auckland.
Independent by design.A small studio.
A small studio.
A clear
point of view.
Looks Department is an independent design studio in Mission Bay, Auckland. We work directly with the people building the business.
A website has a practical job: explain what you do, earn someone’s confidence and make the next step easy. We bring the identity, copy and build together around that job.
Our approach is direct. Understand the business. Find a visual direction with character. Build something that works for the people using it.
You can see that approach in SANA and GEE STUDIOS, two ventures founded within the studio. They’re working examples of how we connect a brand with its website. Our redesign series explores that thinking through independent concepts, clearly labelled as such.
DIRECT.WORK WITH THE STUDIO
AKLBASED IN AUCKLAND
EVERYWHERE.WHERE WE WORK
How we see itBuilt around
Built around
your business.
For independent brands, cafés, service businesses and online stores. We focus on what makes you worth choosing and how your business can run better, from its public website to its daily systems.
Make it distinctive.
A clear identity, useful copy and a considered layout. Every decision should help people understand the business and feel confident taking the next step.
See it through.
Design, build, feedback and launch. Follow the work in your client portal, with a defined scope and two rounds of refinement.
Give them something to copy.Every industry
Every industry
has a look.
Let’s interrupt it.
You bring the business.
We’ll help it make the right impression.
Start with your website.Your move.
↗